You can’t spell PROFIT without PR

Grab your share of media exposure through persistence. Keep your eyes open for editorial opportunities; it’s easier to get your work featured than you might think.

Develop a plan. Having a PR plan and someone assigned to make it happen is essential. Aim to send at least one press release each month.

Build media relations. The best publicity comes from building relationships with the writers. Let them know that you are a professional resource in your field. Help them and they will help you.

Formulate a list. Build a mailing list of the media most likely to cover your work. Compiling this list is hard work, but the success of your publicity efforts can hinge on the quality of your list. Peruse the publications at your local newsstand, surf the net, or checkout media directories from Bacon’s or SRDS at the library. When you see an article featuring another artisan, notice where it appeared and who wrote it, and add that contact to your list. Your list should evolve with habitual attention.

Composing press releases. The press release should be your silent salesman. A headline tells the editor what the release is about. The first paragraph should be brief and to the point with the most essential “who”, “what” and “where” material. Make sure information is appropriate and accurate. Pay particular attention to dates, addresses, and telephone numbers. Be sure to date your release and include contact information.

Be aware of deadlines. Mail releases in a timely manner. Local newspapers can react quickly but national publications often need up to three months before publication.

Display press clippings at your shop, studio and at shows. Media attention creates credibility. Prospects want to buy from recognized professionals.

FREE marketing tools available

We promote the Fine Furnishings Shows to thousands and thousands of potential show attendees. But just imagine how many people we could reach if every exhibitor at both shows used their mailing lists to promote show attendance! Everyone involved would benefit from the increased attendance. Your customer could place a large commission order with the artisan in the booth next to and their customer might turn into your biggest sale!

We even make it easy for you! Just pick up and use the website banners, show logos, and electronic postcards available and help spread the word! You can never start to soon ~ go there right now!

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